Not only did the X Factor walk away with a National Television Award for best entertainment show this week but Strictly Come Dancing also lost out to the X Factor in the ratings battle once more this Saturday night.

X Factor averaged 8.2 million viewers throughout its show and peaked at 9.2 million, while Strictly Come Dancing averaged at 7.6 million and the figure actually dropped to 6.9 million for its result show which saw Gloria Hunniford being voted out.