This years series of X Factor is said to have lost £10 million in revenue after its votes fell by approximately 50%.

An ITV source told the Daily Mail: “We’ve been told that voting for The X Factor has been down around 50 per cent on last year.”

Recent TV voting scandals are thought to have caused massive public distrust of the phone vote system due to recent ITV scandals.

Also contributing to the fall is the lack of text and interactive ‘red button’ voting this year.