The X Factor’s winner’s video has reportedly already been filmed, using London’s skyline as its backdrop.

The Sun reports that producers have tried to emulate the above perfume commercial, featuring Nicole Kidman. However instead of waltzing on rooftops, the X Factor finalists will be dancing in puddles in front of London landmarks.

A source said: “Simon is going for a lavishly-produced video to give the song a massive boost.

“All three acts gave a great turn, so whoever wins it’ll be a cracking video.”