Be still our beating hearts! We just watched Matt Cardle’s new music video.
There has been no one on the X Factor since Matt won back in 2010 that has matched the former painter and decorator in terms of hotness and raw sexuality and in his latest video, Cardle (or Cardle-icious as we like to call him) definitely makes the most of these attributes.
Matt may pretend to be a serious muso, but we know he likes to make the ladies’ hearts beat a bit faster with his brooding good looks too and he certainly achieves that in the video for his lovely song ‘Lately.’
The sexy scenes show Matt being tied up in a basement by a half naked stunning model and it’s not too far off what we imagine a dramatisation of the novel ’50 Shades Of Grey’ would look like.
Matt told Digital Spy that the song is one of the favourites from his album and explained:
“There isn’t really stuff like this on the radio, but it’s my favourite song on the album and I still wanted to do a video for it, so I did.”
He added “I wrote the song with James Walsh from Starsailor. I came up with the piano riff last Christmas when I went home and was just messing around with the keys.
“I spent a long time looking for the right way to use it, so when James and I got together we just started building this track which started off quite Massive Attack but then went to a whole different level.”
It seems his fans like the song (or his sexy video) as more than 100,000 have hopped over to youtube to watch it in the last 24 hours. Matt tweeted:
“Over 100,000 views in just 24 hours… amazing! Thanks so much guys : ) xx”
“you guys are amazing… still trending number 1 in the UK.. so much love for the new video : ) xx”
Have a watch and leave your comments below….