Xtra Factor’s Caroline Flack returns to dip dyed hairstyle as she’s revealed as the new face of Regis Salons…
She’s known for her amazing legs and fabulous hair, and now the style icon and popular TV presenter, Caroline Flack, has been named as Regis Salons’ new brand ambassador.
Marking the start of her new role in style, Caroline has returned to her signature ‘dip dye’ hairstyle.
Regis was one of the first salon brands to pioneer the ombre look – the huge trend now most-notably worn by Caroline, making her the natural choice to be the face of the national Regis brand.
As well as gracing our TV screens, Caroline has been busy experimenting with her signature look, working with the UK’s largest and most experienced hair and beauty salon brand to regularly change the contrast of colours used to achieve her desired dip-dye effect; even taking the colour from brunette to blonde in the last couple of weeks.
As a regular visitor to her local Regis Salon, Caroline has, over the last couple of months, been trialling the new Illumina colour service by Wella Professionals, which was debuted exclusively in Regis Salons earlier this year.
Known for her great hair and individual style, it is hoped she will inspire new and existing Regis customers, all of who share the presenter’s flare for experimenting with new looks whilst taking good care of their locks. ‘The Caroline signature Look’ will be showcased in Regis Salons nationwide to inspire women all over the country to harness their own unique style, as well as experimenting with statement colours, a dramatic precision fringe or simply updating their existing ‘do.
Commenting on her new role, Caroline said: “It was so exciting to be asked to be the new face 0f Regis Salons; I jumped at the chance! I’ve always loved to experiment with my hair and regularly visit the salon to make subtle changes to the length or colour, to keep the style looking fresh.
“What I love about Regis is that, as well as being experts in recreating the latest looks from the catwalks and the red carpet, they really care about great hair. It’s good fun to try out new styles and colours but as long as your hair is looking healthy you’ll always feel more confident. If I have a bad hair day I feel more self-conscious and it can affect my mood, so it’s really important for me to take care of my hair.”
The TV beauty is now fronting a six month promotion for Regis Salons. The mutli-platform campaign will include traditional press relations as well as blogs and social media.
Jenny Smith, Marketing Manager at Regis UK, said: “We announced Caroline as the new brand ambassador to our salon mangers at the annual Regis UK conference earlier this year and they were all extremely excited.
“Second only to her legs perhaps, Caroline’s hair is instantly recognisable as beautiful and on-trend – she’s rarely ‘papped’ having a bad hair day, which fits perfectly with our ethos: ‘have a great hair day’. We’re really looking forward to working alongside a real hair and style icon, and can’t wait for the campaign to get underway.”