Big Brother 2010 will support Jo’s Cervical Cancer Trust, Kith and Kids and After Adoption.

Channel 4 and Endemol are happy to announce today that three separate charities will be benefitting from the forthcoming Big Brother 11 which launches on the 9th June. The charities are Jo’s Cervical Cancer Trust, Kith and Kids and After Adoption.

As ever viewers will decide via telephone voting which of the nominated housemates will stay in the house and who will be evicted live on TV each week. Calls to the vote line will cost 50p (from a BT landline*) with 15p from each call equally divided between these charities.

After Adoption

After Adoption is dedicated to helping those affected by adoption deal with the difference it brings to their lives.

Working with some of society’s most disadvantaged children and young people, the charity finds families for children in the care system who others have not been able to help – often older children, children from ethnic minority groups, brothers and sisters who need to be kept together, and children with disabilities.

After Adoption also provides independent support to adoptive families, adults who were adopted, and birth relatives of those who have been adopted. This includes help lines, family days, support groups, targeted projects and help for people trying to find and contact lost relatives.

The charity works to raise awareness and create a better understanding of adoption. The impact of adoption is life long and After Adoption plans to be there for those affected by adoption now and in the future.

Jo’s Cervical Cancer Trust

In the UK, around 3 women a day die from cervical cancer, with someone being diagnosed every 3 hours, facing an uncertain future. Over 300,000 women a year are told they may have a cervical abnormality that could require treatment. Cervical cancer is the second most common cancer in women aged 35 and under in Europe and is largely preventable through regular cervical screening, HPV vaccination and leading a healthy lifestyle.

Jo’s Cervical Cancer Trust is the only UK charity dedicated to women and their families affected by cervical cancer and cervical abnormalities. The aim of Jo’s Trust is to offer information, support and friendship to women of all ages and to provide our support if their screening shows abnormalities or cancer. The charity is there to ensure that women never feel alone at any stage of their journey by providing easily accessed information and support 24 hours a day.

Kith and Kids

Kith & Kids is a small charity based in London providing support to people of all ages who have learning disabilities or autism (many also have physical and sensory disabilities) and their families.

People with these types of disability face social exclusion every day. It does not have to be that way and for forty years Kith & Kids has provided high quality, inclusive projects and activities to help people develop the confidence and skills to lead fulfilled and independent lives. These include volunteer supported holiday time projects, a summer respite camp, weekend clubs and friendship schemes. Kith and Kids are a valuable resource, providing information and crisis support for parents, carers and siblings from across the UK.

Big Brother starts on Wednesday 9th June at 9pm on Channel 4.


Lisa McGarry

Lisa has been watching reality TV for too long now. She won't do any housework unless 'Big Brother' announces it over the tannoy and everything she does has to be put to a public vote!