Social Media Celeb Darlings
We’re all dependent on social media these days, and we use Facebook, Instagram, Snapchat and a number of other platforms to share our activities and see what’s going on, who’s doing what, and where. Celebrities, businesses along with us normal people are also using these interactive platforms to start conversations and advertise or promote events and happenings. Who hasn’t suggested having a party, organised a more formal event or engaged in some kind of debate on Facebook?
However, celebs are now taking social media to a whole new level; they’re interacting with the public to build their brand, and once it’s in the public eye there is no taking it back. This can be a good thing, but it can also ruin a person’s reputation in 140 characters! A lot of famous faces have made commitments to fans on social media that they were then required to follow through on and many have elevated it to what might even be described as an art form! We take a look at 5 of the hottest celebrity social media presences right now.
The boy from NSYNC who made good has always understood the importance of digital interactions in the modern music industry. He drops comments on upcoming songs and concerts as a way to drum up excitement and enthusiasm. He also responds to fan questions and wishes the occasional die-hard enthusiast happy birthday on his Twitter feed. He’s remarkably steered clear of scandal and has reaffirmed his status as a clean-cut pop icon.
Swift takes meeting her fans and treating them well very seriously, and has even hosted events for them in her home. In terms of her online presence she, like fellow muso Timberlake, understands the importance of digital connections for musical artists. She often has conversations with her fans through her media platforms. Her love life has also played out publicly on social media- sometimes to her detriment!
Kim Kardashian West
Kim K has actually gone on the record saying that she owes her entire career to social networks and, frankly, she is absolutely right. She uses her Twitter and Instagram accounts to mirror the full access to her life that her show, Keeping Up With the Kardashians, purports to allow. In other words, social media has made her even more of a household name for simply living a life – albeit a very privileged and pampered existence.
Kim often has conversations with fans on her platforms and even hits back at haters, and she is not above promoting a range of products and capturing herself with other famous people. If anyone understands branding, it’s the Kardashian clan.
Mama Monster lets her Little Monsters, as she likes to call herself and her fans respectively, into personal and professional details of her life via social media. You can find out about upcoming tour dates this way, but it’s also how she announced her engagement. And she also tweets pictures with her fans and art they have created to thank them for their support. She’s a good example of the blurred lines between interacting with people you know and a huge anonymous public that we see more and more today. But we have to say, for her it is working out well!
The Biebs has really grown his presence thanks to social media, and has plenty of interactions with fans – he has even been known to follow them! He uses fan reactions to shape the direction his music should take next, and has also had public disputes with other celebrities on Twitter which only serve to grow the fascination with him even more. He’s also seen his share of trolling and some bullying though, which actually made him leave Twitter for a while. The Biebs is living proof that social media is a tricky animal to master and control