The Voice UK: Virgin Holidays considering suing the BBC over V-Room debacle!

As fans of The Voice will know, during last weekend’s first live shows, presenter Holly Willoughby repeatedly handed over to co-host Reggie Yates in what the show’s bosses have labeled “The V-Room” to talk to the finalists before and after they’d performed.

However, today, it’s been reported that Virgin Holidays – which is of course part of the massive Virgin group of companies owned by Richard Branson – are considering suing the BBC for using the term ‘V-Room’ alleging that in doing so, they’re infringing upon copyright laws given that Virgin call their VIP airport lounges, The V-Room.

Sky News reports that a Virgin spokesperson said, “These lounges are exclusively for the use of Virgin Holidays customers, and are designed to give them a spacious and well-appointed area with a free buffet, a gaming zone for the kids, a space for infants and a bar for the adults, in which to relax with their families prior to catching their flight…

“They are extremely popular with our customers. We are the only holiday company in the UK to offer this service, and the v-room concept is an integral element of our Rockstar Service offering.

“In the light of this, and the confusion this is causing our customers, who are questioning the motives of the BBC in online conversations because they are unsure which property is which, Virgin Holidays is currently exploring whether the use of the term in The Voice UK represents a copyright infringement and if it is proven to be so, will consider appropriate legal action.”

Yikes, maybe Virgin should hire a punctuation expert for any future statements.

However, what do you think of this story? Are Virgin making a fuss about nowt or is it fair enough that they’re miffed, given they called their lounges V-Room long before The Voice coined the term?


Lynn is an editor and writer here at Unreality TV and is a trained psychotherapist and the author of two books. She's addicted to soaps, period drama and reality TV shows such as X Factor, Big Brother, BGT and I'm A Celeb.