James Arthur has reportedly been granted permission to release a full R&B album, under Simon Cowell’s SYCO record label.
It has been reported this morning that the former X Factor winner was keen to move away from the pop and indie genres and would like to establish himself as a leading R&B artist in the UK. He has been very clear about his influences previously and named Jay Z and Kanye West as huge inspirations in the past.
After hearing some of his ideas and songs, it’s said that the SYCO bosses are willing to take a risk and allow the star to really invest in his passion.
Insiders told The Daily Star that James will be leaving behind acoustic pop ballads, for something with a bit more grit. Arthur gave a hint of that himself in a recent interview when he explained: “On my current album I really like Sermon, which has got a lot of hip hop influences. That’s something I want to do a lot more of.
“From the first moment of my career I’ve been very open and honest, I’ve never tried to hide anything or be anything else and I hope my music is something that people who are going through any type of struggle can relate to.”
James’ new direction is seen as something of a risk for SYCO, who usually embrace pure pop artists such as One Direction or easy listening stars like Susan Boyle and Il Divo. This will be a totally new venture for the label.
We are pretty sure that James can make it worth their while though. His loyal army of fans will help him push this new album to the top of the charts once more we expect.
Are you excited? Leave your comments below…