One Direction’s new video for their single ‘Best Song Ever’ smashed Vevo records and generally set the web alight this week, as it broke Miley Cyrus’ record for the most views in 24 hours.
The film wasn’t your typical music video and at the start featured Harry Styles, Liam Payne, Zayn Malik, Louis Tomlinson and Niall Horan taking on some alter ego roles, which saw Niall acting as record executive, Louis dressed up as a middle aged label boss, Zayn exploring his feminine side, Harry as a geeky marketing dude and Liam as a camp choreographer.
It was all very witty and amusing but the man behind the video insists that there was much more to the concept than that.
It wasn’t all dressing up and having fun and Ben Winston – who also worked on the lads’ new movie ‘This Is Us’ – said that the idea was to show that the boys have reached their current career heights by being themselves and now bowing to pressure from industry insiders.
“The film that we’ve made ‘This Is Us’ is really the boys’ story, and it’s not trying to make them anything they’re not. And that’s what’s incredible about One Direction, I think, is that they are a boy band that break all the rules and always do what they want to do.”
The video has caused quite a stir with fans, with many raving online about how funny it is to see the X Factor stars acting for the first time. One fan tweeted:
“Every time I watch #BestSongEver I just laugh so much It’s hilarious, I love the boys so much!”
“Watched best song ever 57473874678947976 times and it’s still hilarious”
But Ben insists that the video was about more than just dressing up and using prosthetics for the singers. He told MTV that the clip represented the boys’ insistence that they are themselves at all times, and not just puppets for their management team.
“Part of loving One Direction is sort of understanding they are their own men and they do what they want to do at all times.
“They dance if they want to dance. They’ll sing the tunes [they want]. They’ll dress however they want to dress and that, I guess, is sort of a part of the video.”
So the message of the video is: “We are who we are and we’re never going to change for anybody.”
Whatever it was about, the video has been a huge and viral hit, though it seems that the song may not be as popular, as we reported yesterday that according to midweek chart figures in the UK, the band are not on track to take the number one single spot this Sunday.
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