Simon Cowell to launch new game show, Keep It In The Family! Bradley Walsh to host?

simon cowell

simon cowell

It’s been claimed today that music mogul Simon Cowell is set to launch a new game show akin to the now defunct Generation Game which will air on ITV.

Apparently it’s to be called Keep It In The Family as it will feature contestants from three generations of one family battling to win dozens of prizes.

According to The Sun’s TV Biz, former Coronation Street star and The Chase host Bradley Walsh has been rumoured to be presenting the new show, which will air during the tea-time slot on ITV.

An ITV source told the paper, “It’s very family-focused like the Generation Game but has a fresh feel.”

Filming is set to begin next month, and the paper adds, “Simon hopes it will air this year.”

food glorious food 2

It’s not the first time that X Factor boss Simon has ventured into shows based on something other than music, however, while his game show Red or Black was a big hit with viewers, Food Glorious Food – which was presented by former Countdown star Carol Vorderman – didn’t do well in the ratings and was axed after one series.

However, Simon himself has firsthand experience of being a contestant on a game show, given he appeared on Sale of the Century in 1990 and did his best to win a Fiat Uno.

Here’s a look at that…

Simon has in fact produced, or been involved in the production of, dozens of other shows, including, American Inventor which aired in 2006 on ABC. The first winner, Janusz Liberkowski, received $1 million in prize money and was given the opportunity to develop his idea into a business.

Also in 2006, Simon executive produced a show called Celebrity Duets, which was described as “an Idol show for Hollywood superstars.”


He was also the executive producer of ITV show Grease Is the Word which set out to find performers to play the roles of Danny and Sandy in the 2007 West End revival of Grease.

Simon also worked with Shed Media on 2008 series, Rock Rivals, which was similar in format to The X Factor.

But as to his latest foray into game shows, we’ll keep you posted when we hear more.

Lynn is an editor and writer here at Unreality TV and is a trained psychotherapist and the author of two books. She's addicted to soaps, period drama and reality TV shows such as X Factor, Big Brother, BGT and I'm A Celeb.